During my marketing days with S.C Johnson, I learned something […]
Rangoli, handwriting and your mind
During workshops, team meetings and lectures, I often write on […]
Picking holes… in everything
Interesting how studying for ‘consumer insights’ often results in understanding […]
Do you sometimes feel guilty about being ‘lazy’?
Do you sometimes feel guilty about being ‘lazy’? The list […]
We embrace change, we somewhere wish it didn’t have to be this way.
Yesterday MS Dhoni made 18 runs and the social media […]
‘Are there some examples, case studies of other brands doing this? Preferably in a category similar to ours, in India?’
A common and seemingly ‘reasonable’ question you might face when […]
A fascinating story of male ego fragility in dealing with women’s success in professional fields.
I must have been 4-5 years when I saw Abhimaan, […]
Life from the lens of a married Indian man
Over the last decade, our studies on him have painted […]
Fabulous 5-day seminar on advertising
In 2003, I attended a fabulous 5-day seminar on advertising […]
In a traditional category, how do you position a brand as modern?
By understanding what makes it traditional in its meaning and […]
‘Been waiting for 41 years for this bronze!’ went a tweet on India’s Olympics hockey win.
15-year-old nephew posted on social media – ‘Been waiting for […]
Can your creative magnifier hijack your ad?
Cred’s new ad clearly belongs in the ‘break the internet’ […]
Papa main class mein first aaya!
Papa main class mein first aaya! This might trigger happy […]
Cricket pitches, masculinity & racial bias
If you follow cricket keenly, you have come across expert […]
When a person doesn’t have colours in his life, he puts them in his clothing
‘When a person doesn’t have colours in his life, he […]
Then it is better to have two housewives in the team instead of two planners
‘Then it is better to have two housewives in the […]
The silence after the Zoom presentation.
Achcha nahi bana kya? a question I often faced from […]
Romantic Hindi songs have an interesting pattern
When the hero serenades the heroine, a lot of it […]
Gender, cinema, religion & an interesting discovery!
While the Bollywood dominance of Khans is well known, the […]