In his 25+ years’ career after an MBA from IMT, Ghaziabad, Amit’s fascination with understanding the consumer mind has seen him straddle various hats – Media Planner, Market Researcher, Marketing Manager, Account Manager, Brand Planner, and now Brand Consultant.
As a brand planner in some of the leading ad agencies in India – FCB Ulka, DDB Mudra, and McCann Erickson, he worked on some prominent brands – Whirlpool, Lay’s, Kurkure, Parachute, Saffola & Dabur to name a few.
2010 saw the launch of Learning Curve – a Brand Consulting and Training outfit. Operating on the principles of ‘no office’ and complete flexi-time working, Amit and his team have worked on strategies for brands ranging from small Indian entrepreneurs to large national and multinationals such as Unilever, OLX, Marico, Uber, Tanishq, Boomer etc.
Besides brand consulting, Amit’s passion is to share his perspective with students at various institutes. At MICA Ahmedabad, he developed a highly popular course on brand strategy called DCCaB (decoding consumers, categories, and brands) which is now part of their curriculum.
How We See Insights
Insight is an overused (and abused!) term.
We believe insights explain ‘why we do what we do’.
Importantly, however, ‘we don’t know, that we don’t know, why we do what we do’! Because human insights are embedded deep in the subconscious, shaped by multiple forces.
So simply asking our brand audience about their choices and motives hardly yields meaningful insights.
Our framework employs understanding the timeless yet changing culture shaping our audience as a person. And connecting this understanding to their act of choice and consumption in our category to identify opportunities for creating meaningful difference.
About Amit
- 30 Food Coffee Breaks
What We Do
Brand Reframing
Brand reframing to address brand challenges in light of changing cultural truths & meanings
Strategic Brand Identity
Developing strategic brand identity for brands to guide their long term branding efforts
Guiding Communication Development
Working with client and creative teams to develop significant brand building communications
Consumer Insight Workshops
Training brand teams to engage with their consumers to uncover deeper consumer insights